NFC for Marketing

At NFC Direct we offer a wealth of options for you to choose from if you are looking for innovative, cutting-edge technology to market your products and services. Using NFC Tags, NFC Labels, NFC Smart Posters, NFC Business Cards and NFC Marketing Products will allow your clients and customers to use their smartphones to receive all the information you want them to have.  

All you need to do is order the products that best suit your campaign(s). All your customers have to do is tap their smartphone to that particular NFC product and they will instantly have access to all your details and any marketing strategies you plan to use. Take a look below at the NFC products and services we have to offer.

With any of the marketing products listed below we can provide analytics on how well your marketing campaign is performing with our TapThat™ platform. For more info on TapThat™ please scroll further down the page.

FC Marketing Products

Whilst posters and business cards are a very useful way to capture the attention of passing trade and potential customers, there is a wide range of products that you could use with NFC technology. NFC Beer Mats, Coasters, Window Stickers, Keyrings, Pens, Table Tents, Key Cards, can all be used to target your customers and give them the information they need to prompt them to get in touch, provide more information or make a purchase.
Click here to see our range of NFC Marketing Products

NFC Smart Posters & NFC Smart Touchpoints

Posters no longer have to be just static attention grabbers; with NFC Tags they become an information centre with maps, product descriptions, and links to websites and video material.
Because they are interactive, these posters can collect data on activity levels, providing you with real-time data for site and creative evaluation.
Smart Posters are ideal for making the most of initial and impulsive interest show by passers-by. The instant transfer of information such as location or special offers quickly turns interest into action.
Click here to see our range of NFC Smart Posters and NFC Smart Touchpoints

NFC Labels & NFC Stickers

NFC Labels extend the reach of your marketing campaign, offering a simple way to grab attention and engage with the content of your choice. These labels can be stuck to products, onto furniture, or at the point of sale, and allow you to fully customise the design with your own branding and messaging. Select from an NFC Labels range including NFC Clothing Labels, Permanent Adhesive NFC Labels and Repositionable NFC Labels and give yourself a new way to connect with consumers.

Click here to see our range of NFC Labels and NFC Stickers

NFC Cards & Business Cards

In these highly competitive times every marketing tool we have has to work harder and harder; and for the humble business card, NFC powers it back to centre stage of our communications arsenal.
With just the tap of a smartphone, today’s NFC Cards direct the customer or recipient to a landing page of multi-media access to offers, services and advice in the same split second that it has fulfilled its heritage role of simply exchanging contact details.
Click here to see our range of NFC Cards

NFC Tags

NFC Tags bring your marketing campaign the benefits of contactless technology. These small, portable and practical Tags are completely battery-less, and rely on consumers' smartphones for their power source. All it takes is the tap of a Tag, and your target audience can be directed to media downloads, product information or social media accounts.

Click here to see our range of NFC Tags


NFC for Marketing

TapThat™ is our analytics and management platform that offers you the complete NFC marketing solution. The platform is able to provide you with real-time data analytics directly from your marketing campaigns, and the ability to control what your consumers receive and interact with once your NFC Products are out in the field. 

TapThat™ Products and Services: How We Can Help

If you are looking for a new marketing strategy using NFC technology, we can create the back end complete with all the information you want to pass on to a customer. 

TapThat™ works by linking customers to a destination online of your choice that contains all the information that you want the consumer to receive.

Your landing page(s) could include:

          • Promotional games and competitions;
          • Your company’s App;
          • Details of special offers or promotions;
          • Information about your products (e.g. restaurant menu, recipes, prices, deals, colour options);
          • Video and audio downloads;
          • Relevant information (e.g. store locations, opening hours, contact information);
          • Voucher collection and redemption;
          • Loyalty programmes.

TapThat™ Products and Services: Monitoring Your Campaign

Our TapThat™ platform comes complete with many ways to monitor and retrieve real-time data analytics on how well your campaign is doing.

This information can be provided through reports (standard or tailor-made) on our platform and, if you need, the raw information data can be examined through Excel and PDF.

We can provide you with details of:

          • How many times your NFC Tags/Products have been tapped
          • Which locations received how many taps
          • Which types of phones were used to tap
          • How many taps led to follow up calls or contacts
          • Which hours, days, weeks, months, years yielded most taps
This information can provide valuable insight for planning future campaigns to enhance your consumers engagement.

Have a question? Contact our team
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